Buell’s Super Cruiser Prototype for Daytona Bike Week
Buell Motorcycles, is gearing up for its premier showcase at Daytona Bike Week, March 1-10, 2024. The event’s highlight will be the debut of the highly anticipated Super Cruiser prototypes, marking a milestone in Buell’s relentless pursuit of excellence and commitment to eager fans.
Following the resounding success of its Super Cruiser concept bike in 2023, Buell is thrilled to present the exciting evolution of their production intent prototypes. These represent the company’s engineering and design teams’ ingenuity and Buell’s dedication to redefining the riding experience.
In addition to the Super Cruiser prototypes, Buell will unveil their preproduction 185hp 1190 SuperTouring modular superbike featuring several refinements from the version showcased at last year’s Daytona event. Set to hit the market in late 2024, the SuperTouring model promises to elevate the standard of touring motorcycles and become the world’s fastest adaptive motorcycle.
Attendees at Daytona Bike Week can also expect an exciting line-up of 2023 and 2024 Hammerhead and SX models, including exclusive one-off paint schemes created especially for the occasion.
Commenting on the upcoming event, Bill Melvin, CEO of Buell Motorcycles, expressed his excitement: “Daytona Bike Week is a super fun highlight to start our 2024 calendar, and this year’s going to be awesome showing off company growth, innovations, and the hot energy for the Super Cruisers. Buell’s committed to pushing the boundaries of performance and design, while fulfilling the needs of the American biker community.”
Buell’s resurgence is largely due to Buell receiving $120 Million In pre-orders for its ground-breaking Super Cruiser 1190 following a collaboration with iconic motorcycle designer, Roland Sands.
Unveiled in February 2023, the Super Cruiser captured the hearts of diehard bikers everywhere and sent a wave of excitement through the American motorcycle industry.
Bill Melvin, CEO of Buell said: “Americans love style, muscle, and performance. The Super Cruiser breaks the mould for all three, and the response shows that Buell simply nailed it. This is utterly unheard of for an American V-Twin.”
The Super Cruiser is an evolution to Buell’s innovation in engineering. Weighing 450lbs. and boasting an impressive 175hp, it seamlessly combines the West Coast cruiser aesthetic with the agility and handling of a sport bike, positioning Buell as the undisputed high-performance leader in American motorcycles for the foreseeable future.
Making its triumphant return to the industry in 2021, Buell set up shop in Grand Rapids, MI, launching with two models, claiming the Hammerhead 1190 as America’s Fastest Production Motorcycle.
Rapid expansion of their line-up soon included sport, touring, and adventure bikes. Now, the highly anticipated Super Cruiser will enter production in 2025, estimated to retail in the $20,000-$30,000 range.
“We’ve laid a solid foundation over the last two years with an amazing team and support from West Michigan leaders,” said Melvin. “Now, the overwhelming demand for the Super Cruiser puts Buell on a trajectory for significant long-term growth. This ramp-up will be nothing short of exhilarating. Anyone interested in joining us for this exciting ride – in any capacity – should reach out now. We want to work with you.”
With its remarkable pre-order success merely underscoring the enduring appeal of the American motorcycle, Buell is reasserting their claim: Buell is back.