Ducati celebrated at Motorcycle Live
Words and images courtesy Ducati
The Ducati stand at Motorcycle Live at the NEC in Birmingham, held from 16 to 24 November.
Featured some of THE MOST anticipated new models, British racing royalty, motorcycling personalities to keep the almost 90,000 showgoers enthralled and entertained!
Protagonists on the Ducati stand, were the UK Premieres including;
- The new Multistrada V4S and Pikes Peak
- Scrambler Dark and Full Throttle
- The new Panigale V4
- The completely renewed V2 engine – equipped on the Streetfighter V2 and Panigale V2 models on display
All the latest models are now available to order at authorised Ducati dealerships in the UK Dealer Locator.
The public also enjoyed the latest Ducati configurator!
To build the bike of their dreams!
Racing success celebrated
The opening weekend of Motorcycle Live coincided with the last round of MotoGP, giving the Ducati stand at the show an even stronger presence.
The season ended in total Ducati domination.
Not only did Ducati win the MotoGP World Title for the third consecutive season with Jorge Martín.
Aboard the Desmosedici GP24 of the Pramac Racing team, but the 2024 season was dominated entirely by Ducati bikes and riders!
With Francesco Bagnaia (Ducati Lenovo Team), Marc Márquez (Gresini Racing MotoGP) and Enea Bastianini (Ducati Lenovo Team) completing an all-Ducati top four in the overall classification.
It was a season of several records for Ducati!
The extraordinary feat of improving the all-time record of season victories, for one manufacturer, with 19 out of a total of 20 races, was celebrated at the Ducati stand at Motorcycle Live.
With the tongue-in-cheek ‘Nobody’s Perfect’ campaign.
2025 is set to be the year of MX
One of the stars of the show was the Desmo450 MX!
Ducati’s NEW motocross machine, which conquered the 2024 Italian MX1 Championship in its first racing season with Alessandro Lupino.
Displayed on the Ducati stand at Motorcycle Live, the Desmo450 MX will make its world debut at MXGP in 2025.
In collaboration with the Maddii Racing team with riders Mattia Guadagnini and Jeremy Seewer.
Ducati UK also announced a brand-new addition to its Riding Experiences in the UK. After the well-known Ducati Track Days and the DRE Adventure format launched in 2024 dre-adventure.co.uk, Ducati UK confirmed that starting in July 2025, motocross fans will have the chance to experience the Desmo450 MX for themselves at the brand-new Ducati MX School.
The new Ducati MX School will be managed by Barry and Ryan Johnson, well-known personalities in the motocross world for providing premium training around the country. The school will open its doors from July onwards, allowing hundreds of riders to enjoy the new Ducati Desmo450 MX in a perfectly controlled and safe environment, under the expert guidance of Barry and Ryan.
A dedicated website will be launched in March, when bookings will open!
Ducati stage full of action
The Ducati stage at the manufacturer’s stand showcased action, entertainment, technical features and British biking heroes.
Greg Haines interviewed Ducati’s BSB riders and team bosses, including Glenn Irwin and Jordan Bird from PBM, as well as Leon Haslam, Ben Currie.
An exciting announcement revealed that TAS Racing will join BSB with Ducati, featuring Rory Skinner in BSB ‘s premier class and Edoardo Colombi in the SuperSport Championship.
The fun continued on the closing weekend of the show. On Saturday, 44Teeth took over the stage to talk about the Panigale V4, followed by a Q&A and meet-and-greet.
Racing legends and TV commentators Niall Mackenzie and Neil Hodgson took to the stage on the show’s closing day to discuss the historic MotoGP season we just witnessed.
Fabrizio Cazzoli, Managing Director, Ducati UK, said: “We love sharing our passion for Ducati with the amazing audiences of Motorcycle Live, but this year it was even more special when the timing coincided with Ducati’s incredible MotoGP success and new exciting ventures in MXGP, as well as the new motocross school and further expansion of our adventure experiences in the UK.”
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