Ducati expands with new Sussex store opening

Words and images courtesy Ducati

Ducati has announced the expansion of its dealer network through a new partnership with Sykes. This collaboration brings a brand-new Ducati store to Hailsham, East Sussex – Sykes’ first dealership with the iconic Italian brand.

Sykes is an independent family run business, and is truly customer service driven. They have been operating in the motorcycle market for over 22 years. John & Denise Sykes, owners of the new dealership, are truly thrilled to have the opportunity to look after the Ducati community.

They cannot wait to open the doors on their new venture.

This state-of-the-art Ducati dealership is being completely fitted out. A new four-bench workshop, with specialist tools, new service and parts departments, customer area and Scrambler area are being added. The final touches are expected to be completed by December. On opening in early 2025, the dealership will be one of the largest in the UK covering over 7000sq ft of pure Ducati style.

Located in Swallow Enterprise Park, Lower Dicker Hailsham, the dealership will showcase the latest Ducati and Scrambler motorcycles.

It will also feature official accessories, apparel, e-bikes, and the Ducati Approved programme. Plus, a fully equipped service centre will be staffed by expert technicians ready to take care of your bike.

If you’re eager to connect with the Ducati team before the official opening, you can visit them. They are in their temporary marketing suite at Sykes’ current showroom in Holmes Hill, East Sussex BN8 6JA, or you can email stevew@ducatihailsham.com

You’ll also get the chance to see models like the DesertX and Monster. Additionally, some of the newly appointed team will be available to speak to you about the exciting project ahead.

Fabrizio Cazzoli, Managing Director of Ducati UK, shared his excitement about the partnership:

“We’re very glad to be working with Sykes in Hailsham. They’re one of the most trusted names in the UK in motorcycling. This new showroom will offer motorcycle lovers in Sussex a top-tier Ducati experience.”