Harley-Davidson and Champion Reignite Their Partnership

Words and images courtesy of Harley-Davidson and Champion

Harley-Davidson and Champion have joined forces for a limited-edition capsule. The collaboration blends athletic comfort with heritage moto style—made for those who hustle and play to win.

With over 100 years of dedication to their crafts, Champion specialises in athletic wear, and Harley-Davidson specialises in motorcycle culture.

These two iconic brands are once again combining their expertise. This new collaboration offers a fresh take on their timeless, fan-favourite styles. Rooted in their historic partnership dating back to the 1940s.

“This collaboration captures the best of both worlds. It blends Harley’s rebellious spirit with Champion’s athleticwear heritage. It is a collection built for those who live boldly, whether on the open road or the city streets,” said Erica Bullard, Senior Vice President, Harley-Davidson.

The Champion x Harley-Davidson Capsule Collection features sweatshirts, tees, and hats with modern cuts and oversized graphics. Each piece combines rugged durability with the comfort of your favourite sweats.

This offers a unique blend of bold style and everyday wearability.

Champion x Harley-Davidson Fanatic Crew Neck Sweatshirt

Cheer on distinctive quality and iconic style in the Champion x Harley-Davidson Fanatic Crew Neck Sweatshirt. Built to premium Champion specifications, it features brushed heavyweight fleece with signature features like double-needle stitching, rib-knit side panels, and an ultra-relaxed fit. Casual layering this piece with a bold finish and with genuine embroidered graphics, gives a winning look to wear on the sidelines or in the saddle under riding gear.

Champion x Harley-Davidson Fanatic Tee

Equal parts sports fan and motorcycle enthusiast—that’s you in our Champion x Harley-Davidson® Fanatic Tee. Its relaxed, unisex fit is durably crafted from heavyweight cotton jersey with a higher stitch count. Plus, it has a ribbed collar and reinforced shoulder seams. Finished with genuine embroidered graphics for an elevated look.

Champion x Harley-Davidson Adjustable Baseball Cap

Classic style and longwearing comfort never expire on the Champion x Harley-Davidson® Adjustable Baseball Cap. Made from structured brushed cotton twill, this unisex hat is designed with a pre-curved bill. An adjustable back leather strap allows for a custom fit.

“For over a century, Champion has created timeless styles and empowered fans to express themselves through thoughtfully crafted pieces. Today, we are continuing to elevate our role as a canvas for culture and creativity through partnerships with like-minded brands such as Harley-Davidson,” said Shelley Peters, Vice President, Licensing of Champion at Authentic Brands Group. “This partnership with Harley-Davidson is the culmination of two heritage brands celebrating their commitment to authenticity. It honours those who forge their own path, on and off the road.”

Winning is not a birthright; it’s about an all-in mindset, celebrated through both actions and attire. This passion drives the new Champion x Harley-Davidson® assortment, blending rugged durability with the comfort of favourite products.

*Visit h-d.com/champion to shop now or find a local dealership.

Online orders available in the U.S. at this time.

This collection will continue rolling out to select H-D dealers and markets globally.