Ixon partner with MSVR for 2025
MotorSport Vision Racing (MSVR) have announced a ‘dynamic’ new partnership with IXON ahead of the 2025 Bennetts British Superbike Championship.
In an announcement today, IXON will be present at each round of the British Superbike with an extensive range of brand assets, which they hope will ‘enhance fan engagement’ with an exciting new fan experience and retail zone located at the heart of each event.
It’s said the new retail zone will give fans a new opportunity to show their support throughout the season with IXON delivering a new collection of official Bennetts BSB fan merchandise, whilst the partnership will further elevate teams’ individual presence by also featuring an extensive Bennetts BSB team merchandise range.
This particular aspect of the new partnership is one that will be music to the fans ears, as general feedback over the last 3x years shows a decrease in diverse team merchandise available.
IXON will be producing a complete range of apparel for the championship organisation personnel, combining functionality and style for the diversity of the various roles. Previously by Dainese, this includes anything from shirts, to jackets, shoes and more.
IXON is a globally distributed brand, present in multiple world stages such as MotoGP and WorldSBK. The UK distributor, Motogear, is pleased to have another tie with British racing. 2Rev, powered by Motogear are also the UK distributor for KYT and SUOMY helmets, announced this month.
Founder and CEO of IXON, Thierry Maniguet, commented: “We are proud to announce this incredible partnership with one of the most prestigious championships in the world. Having established ourselves as a global benchmark, it is a natural step for IXON to collaborate with the key players of the Bennetts British Superbike Championship (BSB).
“The BSB Championship is one we have been following for many years, and we are impressed by its high level of performance, its passionate fan base, and the strategic vision of its promoter, MSVR.”
“We are committed to a long-term partnership alongside the fantastic and loyal partners of this outstanding championship. We invite all our respective fans to join us at the various events throughout the season.”
Bennetts British Superbike Championship Series Director Stuart Higgs said: “I am hugely excited to announce this new partnership and we look forward to welcoming the IXON brand and their team to the Championship. It is clear that they have a huge passion for the sport, as do our tens of thousands of fans who watch the action trackside throughout the season, so I believe our fan base will really engage with the IXON brand within a new-look retail zone.
“I look forward to working with IXON on this new collaboration as together we strive to enhance the fan experience and offer a new premium merchandise collection, both for the championship and also a range of Bennetts BSB teams.”
We look forward to seeing the new fan zone available to all, with a different face of merchandise for keen racing fans. For more information on IXON in the UK, or if you’re in a local dealer and are interested visit Motogear’s website here: IXON X Motogear