Kato named new President of Yoshimura Japan

With Yoshimura Japan heading towards its 70th Anniversary, it has announced on March 21, change in its company president from Fujio Yoshimura to Yohei Kato, the grandson of Yoshimura founder Hideo “Pop” or “Pops” Yoshimura and his wife Naoe Yoshimura.

As he assumed his new postion of president of Yoshimjura Japan, Kato issued a greeting which reads:

“It is with great honour that I, Yohei Kato, will be assuming the position of President of Yoshimura Japan, taking over from Fujio Yoshimura, as we mark the 70th anniversary of the founding of the company established by Pop Yoshimura (Hideo Yoshimura) in 1954.

As we move forward, transcending the boundaries of the traditional racing team, I will be the third generation to inherit this esteemed Yoshimura brand. I pledge to continue the Yoshimura spirit, imparted to us by our predecessors, without alteration. Through racing activities, events, and our products, I vow to strive alongside my fellow employees to provide our users with even greater “inspiration and satisfaction” in line with the Yoshimura ism.

Furthermore, I am determined to carry out my duties with conviction and dedication, ensuring that our company remains attractive not only to our users but also to our employees. I sincerely ask for your continued patronage and guidance.

Thank you very much for your support.

Yohei Kato

Caption:

Yohei Kato, the new President of Yoshimura Japan. Photo courtesy Yoshimura Japan.