Merlin Partners with Sweet Lamb Adventure Rally Bike Academy
Words and images courtesy of Merlin
Combining Top Class Off-Road Riding Skills with Cutting-Edge British Designed Explorer Touring Gear
Merlin is thrilled to announce its exciting new partnership with Sweet Lamb Adventure Rally Bike Academy, one of the UK’s premier off-road motorcycle training schools. This collaboration combines world-class off-road riding training experiences with Merlin’s growing range of Explorer motorcycle riding gear.
Located in the stunning Welsh countryside, Sweet Lamb Adventure Rally Bike Academy offers purpose-built facilities and expert training. It caters to motorcycle riders of all skill levels. Whether you’re a beginner looking to build confidence or an advanced rider perfecting your craft, Sweet Lamb provides tailored classes. These help every participant achieve their full potential.
As part of this partnership, Merlin becomes the official supplier of off-road riding gear and helmets for the academy.
The team of instructors will wear and showcase the range. Additionally, a specially designed showroom filled with Merlin’s product range has been installed at the Sweet Lamb location. This enables riders to test and experience the gear first-hand during their training sessions, with no additional charge. This ensures every participant is equipped with optimal protection and comfort as they navigate the diverse and rugged terrains of the Welsh countryside.
Both Merlin and Sweet Lamb firmly believe in the critical importance of wearing the right gear when riding off-road.
Proper gear enhances the overall riding experience, keeping riders dry and comfortable. It also plays a vital role in ensuring their safety. Merlin’s Explorer gear is equipped with the latest technologies, such as D3O armour, Superfabric and woven Kevlar.
These materials offer superior impact protection, abrasion and tear strength. Additionally, Merlin ensures that all their products meet stringent CE and ECE certifications. This guarantees that riders are protected by products that adhere to high safety standards.
Wearing the right products allows riders to fully immerse themselves in the off-road experience. They can focus on developing their skills and enjoying the thrill of the ride. Riders are well-protected against the elements and potential hazards. This emphasis on the technical capabilities and safety features of Merlin’s products underscores the commitment of both partners. They aim to provide an unparalleled off-road riding experience.
“I’m delighted to be partnering with Merlin to provide riding gear for our off-road academy customers to use. Having the correct kit is so important when riding on or off road, and Merlin produce top class gear that is reliable, well made and fit for purpose. It wasn’t a tough decision, having used Merlin’s gear myself.”
Mark Molineux, Owner of Sweet Lamb Academy
“We visited the Sweet Lamb Academy as riders, looking to develop our skills in off-road riding. We had heard great things about the riding school and after a fantastic day riding through the Welsh hills, we started a conversation with Mark about how we could potentially work together, and after a few discussions, we agreed to become the official kit supplier for the Academy. It just made sense, we are growing our product range in adventure touring and Sweet Lamb are ideally positioned to showcase what we do to a wide number of off-road riders. We are delighted to be working together.”
Steven Franklin, Chief Executive of Merlin
This partnership signifies a shared mission to elevate the off-road motorcycling experience.
Riders of all levels are invited to join Sweet Lamb Adventure Rally Bike Academy.
They can explore the benefits of Merlin’s superior products.
