MV Agusta gets new leadership team
In a landmark move marking the start of a new chapter in its history, MV Agusta, the iconic Italian motorcycle brand known for its blend of cutting-edge performance and unparalleled craftsmanship, announces significant changes to its leadership structure.
This strategic evolution follows the recent majority acquisition by Pierer Mobility AG, paving the way for an exhilarating future of growth.
The newly appointed board of directors is set to steer MV Agusta into its next phase of global expansion and technological advancement, underscoring the brand’s commitment to Italian excellence and its rich heritage.
The Board of Directors is composed as follows:
Hubert Trunkenpolz takes the helm as Chairman and Chief Executive Officer, bringing a wealth of experience from his long-standing career in the motorcycle industry, particularly his crucial role in expanding KTM’s global footprint.
Timur Sardarov, formerly Chairman and CEO of MV AGusta, is appointed Deputy Chairman, recognising his pivotal contributions and vision in driving MV Agusta’s recent successes and brand resurgence.
Luca Martin steps into the role of Deputy CEO and Managing Director, where his extensive knowledge and passion for motorcycles will continue to enrich the brand’s innovative edge.
Filippo Bassoli is appointed Chief Marketing Officer and Managing Director, bringing a fresh perspective and dynamic approach to the company’s marketing, brand and communication strategies.
Barbara Kenedi has been confirmed Chief Alliance Officer, tasked with forging strategic partnerships and alliances to bolster MV Agusta’s position in the global marketplace.
Victor Sigl and Ratmir Sardarov serve as Non-Executive Directors, offering their invaluable insight and oversight to ensure the company’s long-term strategic objectives are met.
MV Agusta extends its gratitude to Simone Tedeschi for his tenure as a board member. Tedeschi’s role was instrumental in nurturing a fruitful partnership between Pierer Mobility AG and the Sardarov family, laying a solid foundation for the brand’s future endeavours.
Under this new leadership, MV Agusta says it is setting off on an ambitious journey, focusing on innovation, market expansion, and strengthening its legacy as an Italian manufacturer of the world’s most prestigious motorcycles. The board’s diverse expertise and unified vision will undoubtedly propel MV Agusta towards new heights of success and redefine the boundaries of motorcycle excellence.
A week before the announcement of the new leadership team, Sardarov, announced the successful completion of the five-year plan to revitalize the company.
His objective to bolster the historic Italian brand was completely fulfilled, resulting in stability and substantial advancement for the ‘Made in Schiranna’ icon. During this period, measures have been taken to steady the company financially, and substantial improvements were made to both processes and products, while also ensuring job security in Varese.
The focus on quality and reliability has resulted in the consolidation of MV Agusta’s reputation and credibility among a growing global customer base. As a result, the company is now on track to achieve net profit for the first time in many years. In 2023 alone, MV Agusta introduced five new models, and all limited series were sold out within hours of their launch. Additionally, a new dealer network was established, further reinforcing the brand identity.
With this move, the Austrian group reaffirms its interest and commitment to the Schiranna brand, considering the strong results achieved in recent years under the guidance of the Sardarov family, who will maintain joint control and a 49.9% stake in the company.
With the early takeover of the majority and, as a commitment to the location and responsibility for the employees, Hubert Trunkenpolz, member of the executive board of Pierer Mobility AG, is taking over the role of CEO and Chairman from Timur Sardarov, who will continue to be available to the company as Vice-Chairman, brand ambassador and consultant.
Sardarov commented: “MV Agusta embodies passion and a unique sense of romance that captivated me, a seasoned entrepreneur, from day one. The personal challenge of guiding the company out of crisis and steering it towards success through innovative business strategies, team expansion, and new product developments has been conquered. It is an honor to play a role in shaping MV Agusta’s legacy. Over the past five years, both the company and I have evolved significantly. Our growth together is a testament to the transformative journey we’ve shared. My time with MV Agusta has been a pivotal chapter in my life, filled with mutual joys and challenges. As I continue to serve as a dedicated Vice-Chairman, I am committed to supporting the company and its ongoing success.”
Pic caption:
From left: Luca Martin, Hubert Trunkenpolz, and Filippo Bassoli. Photo courtesy MV Agusta.