SuperBike

TRIUMPH DAYTONA 660: Free Shift Assist and £1,100 Black Friday Saving!

To celebrate Black Friday, Triumph Motorcycles are offering an exceptional deal that makes this already compelling motorcycle even harder to resist with £1,100 off, bringing the price down to an unmissable £7,495 (RRP £8,595). The 2025 Triumph Daytona 660 is the epitome of a true British sportsbike icon.

Its sharp and agile design is powered by Triumph’s unmistakable triple engine. Built to deliver real-world performance with everyday usability, the Daytona 660 sits right at the heart of the middleweight sportsbike class. 

Signature Triple Power: The Heart of the Daytona 660

At the core of the Daytona 660 is Triumph’s 660cc Signature Triple, complete with triple throttle bodies and tuned for incredibly flexible power delivery. Riders get the best of all worlds:

  • Responsive low-down torque for effortless acceleration
  • A thrilling mid-range surge ideal for overtakes and back-road blasts
  • A searing top end that howls all the way to the 12,650rpm redline

This engine isn’t just quick – it’s characterful, smooth and unmistakably Triumph. The soundtrack alone is enough to raise the heart rate. The Daytona is an absolute staple in Triumph Motorcycles’ history and turns heads wherever it goes. Evolving over the years while keeping its core DNA intact, it remains one of the most exciting machines in their collection. At SuperBike, we’ve witnessed its development firsthand, and it continues to shine even among today’s fierce competition in a class filled with exceptional machinery.

The Daytona 660’s geometry and chassis setup have been engineered for riders who want true sports handling without sacrificing comfort. A focused but welcoming riding position, clean bodywork lines, and well-balanced weight distribution create a bike that is both confidence-inspiring and engaging.

Triumph’s engineers have fine-tuned the suspension and ergonomics to make the Daytona 660 excel on real-world roads, not just racetracks. Whether you’re leaning through a sweeping A-road or slicing through city traffic, the bike feels light, precise, and ready to respond to every input. Here in the UK, we never truly know what to expect from our road conditions, but Triumph are confident the Daytona can handle even your daily commute, delivering both style and comfort along the way.

Pure Daytona DNA, made for the modern rider

  • Dynamic sports attitude
  • Intuitive agility
  • Head-turning style
  • Thrilling performance for any road and any ride

Black Friday Deal: Free Triumph Shift Assist

For Black Friday, Triumph Motorcycles are elevating the Daytona 660 even further. For a limited time, you can save £1,100 on a new Daytona 660 – and it also comes with free Triumph Shift Assist, enabling clutchless upshifts and downshifts for smoother acceleration, faster gear changes, and a more connected ride. This addition makes the 660 feel even more fluid and rewarding on the road. 

With low monthly payments and the bonus of free Shift Assist, getting onto Triumph’s newest middleweight sportsbike has never been more appealing.

If you’re shopping for a new sportsbike, why not grab a winter deal now and get ready for the new season? There are so many Triumph Motorcycle dealerships with demonstrators ready to roll – get the taste of the 2025 Daytona 660 so you can be as confident as we are that it’s the bike you’ve been waiting for. Offer available until December 14th, so don’t hang about!

For more information on Triumph’s Black Friday deals, including their iconic Street Triple RS and the Tiger family, check out their website here: Triumph Motorcycles Black Friday.

TRIUMPH DAYTONA 660: Free Shift Assist and £1,100 Black Friday Saving! | SuperBike