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Triumph partners with FXR for 2025 SMX season

Words and images courtesy Triumph Racing

Triumph Racing Factory Team has confirmed a new, multi-year deal with apparel giant FXR Racing for 2025 and beyond.

The collaboration will see the team’s riders;

  • Austin Forkner
  • Jordan Smith
  • Jalek Swoll
  • Stilez Robertson

Compete in the brand’s high performance riding gear.

As they all strive for race wins, podiums, and championships throughout next year!

Now fast approaching 30 years in the powersports industry, FXR Racing was formed in 1996 as a snow rider apparel company.

The founder, Milt Reimer, used this expertise to expand into making durable, performing, and distinctive clothing.

For supercross and motocross athletes just under 10 years ago!

Since then, FXR has quickly established itself as a leading global brand in the offroad industry.

The new agreement further elevates the prestige of FXR Racing as Triumph Racing Factory Team is the first full factory squad, that the Canadian brand has agreed to terms with.

Now, with just weeks to go until the gates drop on the 2025 season inside Angel Stadium, California, on January 11.

The team’s racers are enjoying the comfort and performance of their new apparel as they complete the final days of their pre-season preparation.

Milt Reimer, President and Owner of FXR Racing Inc, said: “We’re extremely honoured and excited to partner with an iconic brand like Triumph. Like everyone else in the industry, we’ve all been watching the team with a lot of curiosity in 2024, and when the opportunity arose to partner with them for 2025, it was a really easy decision to make. This is the first time that FXR has supported a full factory team and with so many eyes on the team and brand, it made perfect sense to join their programme. Timing is everything in this industry and we can’t wait to see the team in action at A1 in 2025.”

Jeremy Coker, General Manager, Triumph Racing America, added: “As a new member of the Triumph Racing programme, I am excited to beging a strong and meaningful relationship with FXR as they join the programme alongside me. FXR are a great group of people, and their presence in SX/MX racing has taken off. The riders are very happy with the product and it pairs well with our bikes too. Together we look to forward to the future and continue strengthening our partnership with FXR Racing.”

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Triumph partners with FXR for 2025 SMX season | SuperBike