Vespa gets ready to celebrate its 80th birthday

THE DATE AND LOCATION OF THE BIGGEST VESPA PARTY EVER HAVE JUST BEEN UNVEILED.

ROME, 25-28 JUNE 2026.

TENS OF THOUSANDS OF VESPA FANS FROM ALL OVER THE WORLD ARE EXPECTED TO ATTEND. THEY WILL BE CELEBRATING A UNIVERSAL ICON OF STYLE, FREEDOM AND ZEST FOR LIFE.

Rome, 24 July 2025 – In 2026, Vespa will turn 80, and will celebrate this milestone in Rome between the 25th and the 28th of June.

It is set to be the biggest party in the history of this legendary brand.

Tens of thousands of enthusiasts are expected to descend on the city from all over the world. This is perhaps only natural, given that Vespa was the first to bring together young people from every country across the globe. They are united by their passion for Vespa and they share values of beauty, elegance, zest for life and freedom.

Rome, the endlessly beautiful eternal city, has always been a symbol of Italy’s “Dolce Vita” in the collective imagination. As such, it has been selected as the perfect destination to celebrate the 80th anniversary of an icon that has never aged.

Vespa has successfully reinvented itself over time to remain contemporary.

But it won’t just be a party for the most ardent fans. Vespa has a special place in the collective memory too, in everyone’s scrapbooks. Rome 2026 is shaping up to be an incredible event that will go beyond a simple celebration of the passion for a vehicle that is unique in the world.

Between the 25th and the 28th of June, Rome will play host to four days of partying and events, for Vespa fans and others.

The full programme will be revealed next autumn. Since 1946, Vespa has given the world an extra gear. It has spread like wildfire and united entire generations of young people from distant, diverse cultures in a single passion.

It has driven cultural, musical and youth trends.

Vespa has accompanied countries and continents in their growth and driven them forwards during periods of economic wealth.

Today, Vespa is a global brand which champions the values of technology, style and elegance.